Merch for
brands
that mean something.

Amsterdam · Custom merch & branded apparel

LabelFoundation. creates custom merch and personalised branded clothing — print your logo on premium T-shirts, hoodies, caps and tote bags your team actually wants to wear.

Recent work · Veloretti

180 hoodies for Veloretti's Antwerp store opening.

Heavyweight hoodies, cobalt chest print, woven neck label in the Veloretti pantone. Shot on-site the morning of the opening.

Read the case →

How we work

Three steps · 14 days average
01 · Pick

Choose your blanks

Every blank in our catalogue is one we've worn, washed, and signed off on ourselves. Organic cotton from 155 to 340 GSM, sourced from European mills we've vetted.

Min order10 pcs / colourMillsEuropean, vetted
02 · Print

Upload your artwork

Place your design per garment. Screen-print, embroidery, DTG or full-colour — mix techniques per zone. You'll receive an e-proof within 24 hours.

E-proofWithin 24 hoursTechniquesScreen · DTG · Embroidery
03 · Deliver

Quality-checked, then shipped

Every piece is inspected before it leaves the studio. Shipped carbon-neutral across EU, UK and USA — tracking sent within hours of dispatch.

Lead time14 days from approvalShippingCarbon-neutral · EU · UK · USA

What we work with

European mills · ready to print
Lightweight
155 GSM · Jersey

Lightweight

Soft hand, fluid drape. Best for women's tees and summer drops.

Mid-weight
180 GSM · Jersey

Mid-weight

Holds shape. Takes screen-print and DTG cleanly. The everyday workhorse.

Heavyweight
240 GSM · Jersey

Heavyweight

Structured, opaque, doesn't curl. The weight that holds its own on a rack.

Brushed
340 GSM · Fleece

Brushed

Hoodies and crewnecks. Heavy, warm, brushed soft inside. Stands up after a winter.

— Note
Most branded products end up in a drawer. Ours don't. That's the difference.

Ready to make something good?